CHEF WORKS UNVEILS SUSTAINABLE APPAREL FOR THE MIDDLE EAST

Leading F&B uniform manufacturer offers new and sustainable chef apparel at ExpoCulinaire

Chef Works, a global leader in culinary and hospitality apparel, is launching its Chef Works Sustainable Products in the Middle East region.

In recognition of its responsibilities and commitment to a greener world, the renowned company is unveiling Chef Works RE:, its more environmentally friendly range of work wear at the forthcoming ExpoCulinaire World Chef Congress 2022, held between May 30 and June 2, at ADNEC, Abu Dhabi.
Chef Works Middle East – which has partnered with FSL for over a decade, they are dedicated to continuously improving its product lines in a more sustainable direction.
Chef Works’ new sustainable line combines the durability, comfort and quality you’ve come to expect with a unique, eco-friendly blend of cotton and recycled polyester produced from discarded plastic bottles. Created in partnership with a top-rated, global recycled polyester manufacturer, the new range of sustainable performance fabrics meets workforce needs while adhering to the principles of a circular and sustainable economy.

According to the Economist Intelligence Unit, there has been 71% rise in online searches for sustainable goods worldwide. Some 66% of respondents from a McKinsey & Co 2020 survey said they consider product sustainability when making a purchase.
Bittu Singh, Business Development Manager at Chef Works Middle East, says: “Such a prestigious event as ExpoCulinaire, which attracts global industry luminaries, is the perfect platform to market our future-proof, eco-friendly range of uniforms. We constantly research new ways to reduce, reuse, repair and recycle our products and meet market demand for sustainable products. With the new Chef Works RE: range, we have managed to do our bit to reduce, reuse and recycle.
“The new sustainable culinary and hospitality uniform line is a great addition to our ever-growing global product portfolio. This is a big leap forward in providing our customers with sustainable solutions that leave them feeling positive.”
Increasingly, purchasing managers, chefs and consumers are looking for more eco-friendly solutions. Most of us want to align ourselves to brands that are compatible with our values and priorities.

Dhruv Dhawan, FSL’s General Manager for Innovation & Sustainability adds: “Our Chef Works RE: collection of sustainable products brings a forward-thinking approach to culinary and hospitality apparel by operating within the principles of a circular economy and allowing us to re-imagine the way we do business.”
Those choosing to wear items from the Chef Works RE: range can feel like they’ve made a difference, and feel positive, as well as enjoying the comfort and style of the range.

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